RIM has confirmed it is exiting the market is consumer hook for big losses – leading to solutions with a focus firmly on the business user once. The ailing Canadian smartphone maker has had a torrid time in the last year and that was exacerbated when it turned over a profit call it has posted a loss of $ 125 million (£ 78 million) for the first quarter of 2012.
For the same period last year, RIM a profit of nearly $ 1 billion (£ 625), but analysts still forecast gloom for the company, but these losses exceed even the dour predictions.
Blackberry Playbook audit: Promising new multi-tasking tablet has a serious app problem. Newly appointed CEO Thorsten Heins has responded to the financial Fall Down by claiming that RIM will refocus on the business, which he believes BlackBerry smartphones are still in a “leadership position”.
All about business
“We plan to refocus on company operations and leverage our leadership position in this segment,” he said, according to the BBC.
“We believe BlackBerry cannot succeed if we tried to be everyone’s darling, and all things to all people. Therefore, we plan to build on our strength.”
We have yet to see what this means for the consumer market in terms of RIM’s strongholds – namely, BlackBerry Messenger, which is the cornerstone of the Canadian company’s consumer offering.
Former co-CEO Jim Balsillie confirmed to leave the company, and shares have fallen sharply again after the loss. The company’s results on the tablet market has been bad for the launch of the Playbook, and the new smartphones this year has yet to capture consumers’ interest in the same way as the Samsung Galaxy S2 and iPhone 4S.
RIM has been the subject of several buyout rumors over the past year … this may be the last year we see a once great Canadian giant as a standalone brand?