We have been in contact with Nikon UK, who explained more about the pricing error on Nikon D4, Nikon D800, which has risen in price by up to 500 pounds because of a “system failure”.
Jeremy Gilbert, UK Marketing Manager said: “What is important is that we honor pricing. It has been a failure of the system that got flagged when we began shipping the product, it is a genuine error.”
“These things are never easy, it’s a genuine mistake that we need to fix, but we have tried to ensure that we minimize any dissatisfied customers, and we have been proactive as possible to ensure that pre-orders are fulfilled.”
Gilbert said he did not think the D4 price increase to within just 10 pounds in Canon 1DX would affect future sales, “The price should not detract from how good a product we have, and I do not think it is necessary to affect the long term of the product , it’s still a good product. “
Nikon was also keen to make clear that the error in pricing was only the UK, so it affects only the British and Irish markets.
Some have suggested that this means the cameras can be picked up for (relatively) cheaper overseas. ”There’s always a little bit of fluctuation in prices globally, to all products, but we made a mistake and have been identified and we had to change that mistake,” says Gilbert.
Get hold of both the D4 and D800 has proven difficult for customers that demand has been so high. ”There are some animals the pressure, we have had great interest in the product,” Gilbert said, “We get to the market as much as we can, as fast as we possibly can, we ask people to be patient, but interest has beenunprecedented, but it’s actually nothing to do with this as an error.
“I want to make it clear that we have made a strong commitment to our customers who have already ordered.” I Hope you Like the Technology Article about Nikon Pricing error a Genuine Mistake.