Today I’ll share Technology News About “ Fortune of BlackBerry’s well-liked Messaging Tool in Doubt“ Research in Motion Ltd. RIMM 3.43% may have lost its dominance in the global smartphone market, but its instant messaging service is still very popular around the world.
Doubts surround the RIM’s Instant Messaging service that world sales of Blackberrys to falter and RIM tempered the efforts to take advantage of the utility messaging, reports Will Connors figures.
Now even the strong suit threatens to weaken the global sale of Blackberry’s to falter and RIM tempered the efforts to take advantage of the Messaging.
Teens embrace still the BlackBerry Messenger or BBM, for its quick and free instant messaging and its easy-to-use contact list friends. Security pros – police, firefighters and ambulance drivers — have come to rely on it as one of the most reliable forms of electronic communications. There are more than 55 million BBM users today more than tenfold from 5.3 million users in January 2009, according to RIM.
In that same time frame, RIM’s share of the US smartphone market declined from over 50% to less than 10%, according to research firm IDC. As BlackBerry users flock to Apple: AAPL-0.92% iPhone and devices powered by Google Inc. GOOG-0.95% Android, they disappear also from BBM contact list for their friends. That makes service less useful, a lost contact at a time.
Kady Hadesman, a 17-year-old Blackberry users from Franklin, Mich., said she used to have over 100 BBM contacts, who she messaged often to chat about school and gossip.
Now she complains, “my [BBM contact list] is at 26.”
RIM’s sales Chief exits
At the same time, has a three-day RIM network outages in much of the world last autumn, shaken confidence in BBMS reliability. The service is also up against a host of new competitors such as Apple’s iMessage and popular producer communication tools that WhatsApp Messenger, which can be used from most units.
A major push by the RIM using BBM, but takes a back seat Executive Director Thorsten Heins focus on driving the company’s new phone operating system later this year, according to people familiar with the situation. A RIM spokesperson said the company declined to comment.
It is a big shift from a few months ago, when RIM executives scramble to figure out a way to capitalize on the popularity of the BBM service says these people.
Executives came up with a special BBM strategy aimed at opening up RIM’s own network to other smartphone markers and carrier licensing BBM as a service that can be used on a variety of devices, including the iPhone and Android phones, according to these people. The project was called unofficially the “SMS 2.0″ in the enterprise, says these people.
While some in the undertaking concerned that licensing BBM competitors would further reduce any incentive to buy a BlackBerry, others saw the project as brand-recognition drivers who would help the company to stay relevant to its next series of phones was launched.
RIM acquired a fast growing New York City-based message handling company called LiveProfile late last year as part of this strategy, according to people with knowledge of the deal. Small entry is not public. LiveProfile managers do not reply to the request to comment.
BlackBerry Messenger, or BBM.
But after RIM’s two longtime chiefs, Mike Lazaridis and Jim Balsillie, who resigned in January, Mr. Heins, his handpicked successor, BBM push, these people said. He decided that RIM should not pursue licensing deals in General.
-It was not up for discussion, “said a person familiar with the matter.
BBM appears on the upcoming Blackberry 10 phones, but RIM has not revealed any changes to the service.
RIM is still hiring BBM fall by the wayside. Recently, the company launched a new Blackberry model in India with a dedicated BBM key, a first for the company. Last month, the company rolled out several new application that allows users to access and link to popular social networking sites like Twitter and Foursquare from withinthe BBMservice.
A handful of third-party messenger services crowding the market, everyone is trying to distinguish themselves from the platform-specific tools like BBM. The most popular is the app fetches tracker AppAnnie, according to WhatsApp. Establishment declined to give the user numbers, but it has been at or near the top of the app downloads for over a year now.
Another popular app is Touch, formerly PingChat, an offer from parent company Enflick, also based in Canada, which began as a simple Messenger but is now trying to Branch into the wider media communications. Italready has millions of users.
The difference between all of these tools is negligible. Some offer a free model and test out advertising system. Others, like WhatsApp, require a notification is one-time fee, and then ad-free messaging. I Hope you Like the Gadget News about Fortune of BlackBerry’s well-liked Messaging Tool in Doubt. Courtesy By: WSJ